The St.Clairs have been designing and delivering track and event merchandise for the Indianapolis Motor Speedway for over 15 years. This includes the design and delivery of the Inaugural Brickyard 400 event tee in August of 1994. St.Clair Apparel now creates custom and import apparel programs for the Indianapolis 500, the Allstate 400 at the Brickyard, and the Indianapolis Grand Prix.
In the beginning, trackside shops were reserved mainly for t-shirt and hat business. Over the years, the St.Clairs and the Indianapolis Motor Speedway have worked together to raise the average price point and fashion awareness on products sold at the track. Today, you can find a plethora of fashion apparel designed by St.Clair Apparel available at all events held at Indianapolis Motor Speedway.